SHREVEPORT-BOSSIER, La. (KTAL/KMSS) – The Shreveport-Bossier Convention and Tourist Bureau (CTB) is now known as Visit Shreveport Bossier.

For over a year, the Shreveport-Bossier CTB team worked to re-create new branding that will be showcased through graphics, videos, and other visual elements to highlight their key objectives moving forward throughout the twin cities.

Over the next 10 years, Visit Shreveport-Bossier hopes to enhance its tourism sector and boost economic revenue from new visitors.

The extensive masterplan, ‘Destination Next’ plans to diversify community collaboration, fast-track development and prioritize local creatives.

“You know for so long people told us that we had to be one thing, and everyone in the community was like, ‘you know, we’re so diverse. We don’t have just one thing. We have so much more than that and through this process we’ve learned we can showcase all the that in a lot of ways. So, we’re so excited about the future of our community,” said Stacey Brown, President of Visit-Shreveport Bossier (VSB).

While working to increase tourism dollars in Shreveport-Bossier. The new plan also includes drawing the attention of business development and attracting outside talent into the community. Accomplishing these goals while also enriching the already established businesses and talent in Shreveport-Bossier.

“We can take advantage of the wonderful creative people we have in film, in culture, in art, in food. All those things are the things that make us a winning culture and those are the things we can bring people in and let people know how great our communities are,” said Shreveport Major Tom Arceneaux.

The new branding was motivated by the opportunity to provide new jobs, increase the local tax base, support special events, and so much more.

Enhancing local residents’ quality of life while exciting new visitors.

The Shreveport-Bossier destination master plan was developed with community input and championed by a steering committee. The committee and board members of Shreveport Bossier partnered with MMGY Global and MMGY Next-Factor.

About 1,200 people in the community participated in town halls and resident surveys to share what they would like to see.

According to MMGY Next-Factor Senior President of Innovation Greg Oates, in 2022 there were $819 million dollars brought into Shreveport-Bossier by visitors.

“You’re on track to be a billion-dollar-a-year visitor industry here,” said SVP Innovation for MMGY Next-Factor, Greg Oates.

Oates explains the motivation to grow the Shreveport-Bossier tourism sector will trickle down to benefit the other sectors across the community, such as parks and recreation. Creating exciting experiences for guests and residents.

“We want to encourage locals and visitors to see that Shreveport-Bossier is a place with enough flavor, style, and soul for two cities,” said President and CEO of Visit Shreveport-Bossier, Stacy Brown.

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